Some years ago, when I was preparing a bid for a big project, I was asked something. It hit me hard as I still remember the conversation. It tells you a lot about how, even in the best companies in the world, people don’t see long term. Don’t see value. All seems a commodity. Don’t see beyond their eyes. Don’t’ see beyond their mental models. The question was… “What do you think?”. Yeah… That’s it. That simple question… Well, the full context was… “They put 600.000$/year for the project...