The formula of the Coca-Cola


Let me tell you something interesting.

People insist on the wrong issues, ideas, etc.

They have a perspective of the market and they go for it without listening to the market.

And that’s the receipt for failure.

Let me tell you a story.

It’s about Mr. Pemberton.

If you don’t know him, Pemberton is the guy who invented Coca-Cola.

Yes… that thing that you add to bad whisky or run to make it palatable.

Well… the guy spent 17 years making mixtures.

Yes… 17, not 1, 2, 5, or 8, or 12, or 15… 17.

Pemberton was a pharmacist, and like all pharmacies at the time, he sold digestive drinks and things like that.

So one day, he decides to put his invention up for sale.


And here’s the important part.
The drink had been designed to be served with plain water, but an employee who was there didn’t get it and he made a mistake: he added sparkling water.

Damn, what a mistake.

The next day, the same customer who had tried the first Coca-Cola with sparkling water asks for another one.
But this time, they serve him the real Coca-Cola formula, with plain water.

This touched the balls of the customer who got mad and said…

“Where are the bubbles? What happened to the bubbles? This is undrinkable without bubbles.”

So, Pemberton listened to the customer and thought...
“Coca-Cola had to be with bubbles.”

The rest is history.

In the link below, you can learn about my Pemberton’s moment in real estate.

Even you can make money in real estate

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Vicente Valencia

I talk about Personal Growth, Management, Infrastructure and More | C-Suite Executive | Mentor, Coach, Strategic Consultant | Real Estate Investor | 👇JOIN +2k readers 👇

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