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Vicente Valencia

This story will teach you more than an MBA

Published 9 days ago • 2 min read

A few months ago, the great Isra Bravo told a story. It’s about the famous French car… Renault 4. In Spanish, it’s knows as the “4 latas”… or 4 tin cans. That gives you an idea of how impressive its shape was. Or the interior space. But this car, was quite interesting. It had the gear shift on top, like an old F1. It came out in the 60s. At the time, the French guys were the best of the best in marketing. You didn’t have internet those days, so they made a challenge to gain notoriety. What...

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