Jack Trout, advertiser, author. A machine you should look for in God Google.

This guy said that “We live in the first over-communicated society in history”.

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I repeat.
"Over-communicated,"

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Oh, what a term, what insight, what interesting idea… you may be thinking.

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Yeah, but wait.
Let me tell you two more things.

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First, he said this in the 70s.

Yes.
Over-communication, in the 70s. Do the math.

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Second, this means success is no longer about having information.

Not anymore.

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For 200,000 or maybe 400.000 years, success was about possessing information: how to make fire, how to harvest, how to write, what fruits you can eat without dying, etc… but all the sudden, it's not anymore.

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Suddenly, everyone has the information.
Suddenly, success lies in selection and action.

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I repeat.

Selection and Action.

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And this is normal.

This is why people watch Netflix, put the TV, read the newspaper providing the same information than the TV, play Nintendo, etc.

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Now that they have the information, their outdated brain, shaped by 200,000 or 400.000 years of evolution, tells them they can relax.
They get distracted by the shiny rectangle.
By pictures and videos of abs, tits and glutes. And desserts, and yummy food. Luxury cars, pregnant women, lovely babies, and kittens. Honeymoons in the Riviera Maya, feminism, and superhero movies in tights. Images of war like playing games…

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It’s addictive, I admit. That sense of accomplishment that comes from movement. Like, opening, looking, checking, and marking as read any emails in your inbox.
Satisfaction on the surface, emptiness inside…

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Beating everyone is easy. Just do what everyone else is not doing.

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I have a deal for you. One lesson a week.

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Nothing more, nothing less.

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Because focus is power. Prioritizing is success. Discarding is progress.

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I consume everything, I read everything, I try everything. I select the best. And I give it to you.

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Theory, Experience, Examples, and Exercises.

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You're the only animal species that suffers from information overload.

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But also the only one that can choose who to hang out with.

​Join my mentorship - Only $24.90 - LAUNCHING PRICE​

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